rkpanda

Academic Identity

Orcid Id

0000-0003-1351-7167

Scopus Id

55315155100

Researcher Id

Google Scholar Id

zg-QK0AAAAAJ&hl

Rajeev Kumar Panda

Professor & President SAC (Student Activity Center)

School of Management

(+91) 661 246 2804 , 3804

rkpanda[at]nitrkl.ac.in

Biosketch

48

Publications

11

1

Consultancy Projects

24

Doctoral Students

4

Continuing Education

88

PG Dissertation

Personal Information

Prof. Rajeev Kumar Panda

Professor

School of Management

Joined in Aug 2011

Room Number: SM-328

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

Education Qualification

Ph.D. (Sambalpur University), FDPM (IIMA)

Experience

No Experience Found....

Expertise Information

Research Group

Marketing

Areas of Interest

Entrepreneurship & Startup Ecosystem, Strategic Branding, Service Quality and Agricultural Marketing.

Projects

Role of Skill India Mission (PM Kaushal Vikas Yojana) in Developing Skilled Workforce for Industry 4.0 in Eastern India.

ICSSR

Co-Investigator

6 months

Running

Sponsored

Promoting Startup intent for 'Aatma Nirbhar Bharat' among Science and Technology students in Institutes of National Importance.

ICSSR

Principal Investigator

24 months

Running

Sponsored

Development of a rural bioresources complex in tribal districts of Western Odisha for primary processing and value addition of Horticultural and Non Timber Forest produce.

DBT

Co-Investigator

24 months

Running

Sponsored

Impact of Covid-19 crisis on Start-up Funding Ecosystem in India: Socio-economic and Policy Recommendation.

ICSSR

Principal Investigator

9 months

Completed

Sponsored

Investigation of Institutional & Technical Factors Influencing Vegetable Farmer's Marketing Channel Choices in Odisha.

IMPRESS,ICSSR

Principal Investigator

24 months

Completed

Sponsored

Evaluation, analysis and documentation of Pallishree Mela,2019.

DRDA, Govt. Of Odisha

Principal Investigator

2 months

Completed

Sponsored

Innovation & Entrepreneurship Development Centre

DST

Principal Investigator

60 months

Completed

Sponsored

Analysis, reporting and documentation of stakeholder's perception of - Pallishree Mela (Rural Fair).

ORMAS, GOVT. OF ODISHA

Principal Investigator

2 months

Completed

Sponsored

Comprehensive Evaluation of Schedule Tribe(ST) Girls' Hostels in Odisha

Department of Planning & Convergence, Govt.of Odisha

Principal Investigator

8 months

Completed

Sponsored

Evaluation,Reporting and Documentation of Regional SARAS,2017

DRDA, Govt. Of Odisha

Principal Investigator

2 months

Completed

Sponsored

Assessing Healthcare service quality of Primary Health Centers (PHCs) in Rural Odisha

ICSSR

Principal Investigator

18 months

Completed

Sponsored

Impact Assessment of CSR Projects and Baseline Survey for Socio-economic Development of Peripheral Areas of RSP & OGM.

RSP, SAIL

Principal Investigator

01 Aug 2022 - 31 Oct 2022

Completed

Consultancy

Continuing Education

ICSSR Sponsored "Research Methodology Course in Social Sciences for M.Phil, Ph.D and Post Doc Scholars"

School of Management

Coordinator

29 Oct 2018 - 07 Nov 2018

Brochure

Short-term Course

ICSSR Sponsored National Conference on "Healthcare Management: Current State and Future Trends"

School of Management

Coordinator

01 Feb 2018 - 02 Feb 2018

Brochure

Conference

Management Conclave 2017 "Business, Innovation & Sustainability

School of Management

Coordinator

07 Jan 2017 - 08 Jan 2017

Brochure

Conference

International Conference on Business Paradigms in Emerging Markets (ICBPEM)

School of Management

Coordinator

12 Dec 2014 - 13 Dec 2014

Brochure

Conference

Publications

15

Google Scholar h-index

16

Google Scholar i10-index

15

Scopus h-index

Total Publications: 48

S. Senapati and R. K. Panda, "Enriching healthcare service quality by leveraging service experiences in Indian private hospitals: application of fuzzy-AHP approach", International Journal of Quality & Reliability Management, Emerald Group Publishing, February 2023, 10.1108/IJQRM-07-2022-0212 Article

D. N. Mishra and R. K. Panda, "Evaluating visitor–therapist relationship in Indian spa and wellness resorts", Journal of Hospitality and Tourism Insights, pp.2514-9792, Emerald, January 2023, 10.1108/JHTI-06-2022-0246 Article

B. Behera, R. K. Panda, and B. Tiwari, "A Bibliometric Analysis of Workforce Diversity: Past, Present, and Future Research Agenda", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.28, Excellent Publishing House, November 2022 Inproceedings

S. Senapati and R. K. Panda, "Consumer experiences and quality adjustments in healthcare settings: an evidence-based precedence analysis", in Leading the business of the future: Talent, Technology and Transformaon in a Changing World, pp.9, Indian Institute of Management Nagpur, November 2022 Inproceedings

S. Bardhan and R. K. Panda, "Green marketing: a tool to achieve sustainable competitive edge", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.44, Excellent Publishing House, November 2022 Inproceedings

Show All Publications(+)

S. Senapati and R. K. Panda, "Precedence Analysis of the Dimensions of Patient Experience and their Usage in Quality Amendments", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.45, Excellent Publishing House, November 2022 Inproceedings

R. K. Panda and S. K. Behera, "Revisiting the trends and developments of entrepreneurial ecosystem: a bibliometrics analysis (2010-22)", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.34, Excellent Publishing House, November 2022 Inproceedings

C. K. Sahu and R. K. Panda, "The Effect of Entrepreneurial Marketing on Manufacturing SMEs’ Performance During Pandemic: The Mediating Role of Innovative Performance", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.37, Excellent Publishing House, November 2022 Inproceedings

N. Kumar, R. K. Panda, and K. Adhikari, "Tourists’ engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships", Journal of Hospitality and Tourism Insights, Emerald Publishing, June 2022, 10.1108/JHTI-02-2022-0050 Article

N. Kumar, R. K. Panda, and K. Prakash, "Precedence analysis of customer engagement dimensions for tourism destinations: an evidence-based modeling using RIDIT-GRA approach", Journal of Hospitality and Tourism Insights, Emerald Publishing, May 2022, 10.1108/JHTI-12-2021-0340 Article

N. Kumar, R. K. Panda, and K. Adhikari, "Transforming tourists’ intentions through destination engagement: Insights from transformative learning theory", The Service Industries Journal, vol.42, no.9-10, pp.688-715, Taylor & Francis, April 2022, 10.1080/02642069.2022.2062327 Article

D. N. Mishra and R. K. Panda, "Decoding customer experiences in rail transport service: application of hybrid sentiment analysis", Public Transport, Springer, February 2022, 10.1007/s12469-021-00289-7 Article

S. Senapati and R. K. Panda, "Exploring the Concepts of Patient Experience: A Patient-Centeredness Approach", in Triple Bottom Line: Developing Business Resilience, Ecological Sustainability and Social Well-being in Post-Pandemic World, vol.7, pp.60, Indian Institute of Management Rohtak, January 2022 Inproceedings

D. N. Mishra and R. K. Panda, "How delightful is Indian wellness tourism? A Netnographic study", Advances in Hospitality and Tourism Research (AHTR), vol.9, no.1, pp.132 - 156, Akdeniz University Publishing House, Antalya, Turkey, March 2021, 10.30519/ahtr.784232 Article

N. Kumar and R. K. Panda, "Dark tourism: assessing tourists’ experience and intentions for a spooky destination brand", in Bridging Gaps: Marketing in an Age of Disruption, vol.31, pp.328-331, American Marketing Association, August 2020 Inproceedings

K. Adhikari and R. K. Panda, "Evaluation of brand relationship quality using formative index: a novel measurement approach", Journal of Product & Brand Management, vol.29, no.4, pp.505-516, Emerald, June 2020, 10.1108/JPBM-09-2018-2030 Article

D. N. Mishra and R. K. Panda, "How delightful is Indian wellness tourism? Assessing service quality using sentiment analysis", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-22, American Marketing Association, San Diego, CA, February 2020 Inproceedings

K. Adhikari and R. K. Panda, "Segmenting consumers using Facebook profile pictures: A hierarchical and k-means clustering analysis approach", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-33, American Marketing Association, San Diego, CA, February 2020 Inproceedings

K. Adhikari and R. K. Panda, "Examining the role of social networking fatigue toward discontinuance intention: The multigroup effects of gender and age", Journal of Internet Commerce, vol.19, no.2, pp.125-152, Taylor & Francis 2020, 10.1080/15332861.2019.1698265 Article

N. Kumar and R. K. Panda, "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6 Article

R. R. Kondasani and R. K. Panda, "Better healthcare setting for better healthcare service quality An empirical analysis of Indian consumers’ perspective", International Journal of Quality & Reliability Management, vol.36, no.10, pp.1665-1682, Emerald, October 2019, 10.1108/IJQRM-05-2018-0120 Article

K. Adhikari and R. K. Panda, "The role of consumer-brand engagement towards driving brand loyalty Mediating effect of relationship", Journal of Modelling in Management, vol.14, no.4, pp.987-1005, Emerald, October 2019, 10.1108/JM2-03-2019-0067 Article

S. Sahoo and R. K. Panda, "Exploring entrepreneurial orientation and intentions among technical university students: role of contextual antecedents", Education+ Training, vol.61, no.6, pp.718-736, Emerald Publishing, July 2019, 10.1108/ET-11-2018-0247 Article

D. N. Mishra and R. K. Panda, "Understanding customer experiences in Indian railways: implementation of machine learning based sentiment analysis", in 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, pp.226-233, I.K. International Publishing House Pvt. Ltd., New Delhi, December 2018 Inproceedings

D. N. Mishra and R. K. Panda, "Empowering customer and service provider relationship in wellness tourism in India using sentiment analysis.", in 7th Academic International Conference on Business, Marketing and Management– AICBMM 2018, pp.50, FLE Learning, November 2018 Inproceedings

V. K. Pathak, A. K. Das, and R. K. Panda, "Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities", Indian Journal of Marketing, vol.48, no.2, Informatics Publishing 2018, 10.17010/ijom/2018/v48/i2/121332 Article

K. Adhikari and R. K. Panda, "Users' information privacy concerns and privacy protection behaviors in social networks", Journal of Global Marketing, vol.31, no.2, pp.96-110, Taylor & Francis 2018, 10.1080/08911762.2017.1412552 Article

S. Misra and R. K. Panda, "Analytical Hierarchy to Likert Measurement: An Example on Decision Making in Environment Consciousness and Brand Equity", in Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, pp.118, Emerald Publishing, July 2017 Inproceedings

K. Adhikari and R. K. Panda, "Users’ information privacy concerns and privacy protection behavior in social networks: Evidence from India", in Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, pp.184, Emerald Publishing, July 2017 Inproceedings

R. K. Panda and R. R. Kondasani, "Customers' precedence for service quality dimensions in Indian private healthcare setting: a ridit approach", Hospital Topics, vol.95, no.4, pp.90-99, Taylor & Francis 2017, 10.1080/00185868.2017.1345571 Article

S. Misra and R. K. Panda, "Scale transformation of analytical hierarchy process to Likert weighted measurement method: an analysis on environmental consciousness and brand equity", International Journal of Society Systems Science, vol.9, no.3, pp.242-255, Inderscience 2017, 10.1504/IJSSS.2017.10008323 Article

K. Adhikari and R. K. Panda, "Social media brand communities and brand Loyalty: an integrated AHP approach", International Journal of Virtual Communities and Social Networking, vol.9, no.2, pp.62-79, IGI Global 2017, 10.4018/IJVCSN.2017040104 Article

S. Misra and R. K. Panda, "Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174 Article

R. Kondasani and R. K. Panda, "Service quality perception and behavioural intention: A study of indian private hospitals", Journal of Health Management, vol.18, no.1, pp.188-203, Sage Publications, March 2016, 10.1177/0972063416639168 Article

R. K. Panda and S. Sahoo, "A stich in time: the story of Konark Cinema", Journal of Global Entrepreneurship Research, vol.6, no.5, pp.1-11, Springer, February 2016, 10.1186/s40497-015-0044-5 Article

R. K. Panda, "To expand or to diversify: the dilemma of grihasthi udyog", Journal of Entrepreneurship, vol.25, no.1, pp.89-102, Sage, February 2016, 10.1177/0971355715616505 Article

R. Kondasani and R. K. Panda, "Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008 Article

R. K. Panda and S. Misra, "Impact of country-of-origin image on brand equity: a study on durable products in India", Procedia - Social and Behavioral Sciences, vol.150, pp.494 – 499, Elsevier, September 2014, 10.1016/j.sbspro.2014.09.062 Article

R. Kondasani and R. K. Panda, "Assessing customer perceived service quality in Indian private healthcare: An integrated approach", in Research and Sustainable Business-2014, pp.539-545, Excel India Publishers, IIT Roorkee, March 2014 Inproceedings

R. K. Panda and R. Kondasani, "Assessing customers' perceived service quality in private sector banks in India", Serbian Journal of Management, vol.9, no.1, pp.91-103, University of Belgrade, December 2014, 10.5937/sjm9-4511 Article

R. Kondasani and R. K. Panda, "Analysing customers’ perceived service quality in Indian private healthcare sector: patients perspective", in Research in Marketing-2013, Sage, IIT Delhi, December 2013 Inproceedings

R. K. Panda and . Sreekumar, "Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812 Article

R. K. Panda, T. K. Das, and . Sreekumar, "Identification and evaluation of risk in agribusiness: an empirical study on vegetable sector in India", International Journal of Indian Culture and Business Management, vol.5, no.4, pp.438–457, Inderscience, December 2012, 10.1504/IJICBM.2012.047414 Article

R. K. Panda and . Sreekumar, "Prioritizing issues in agribusiness using ridit analysis: An Indian perspective", World Journal of Agricultural Sciences, vol.8, no.1, pp.80-88, IDOSI, December 2012 Article

R. K. Panda, "Blind people’s association", International Review on Public and Nonprofit Marketing, vol.7, no.2, pp.185–190, Springer, July 2010, 10.1007/s12208-010-0051-8 Article

R. K. Panda and . Sreekumar, "The effect of country-of-origin on brand evaluation-Indian consumers’ perspective", in Marketing in Emerging Markets, pp.11-23, Excel Publisher 2009 Inproceedings

R. K. Panda, "Marketing strategies for small scale & part time vegetable growers", The Chanakya, vol.7, no.2, pp.61-72, RIMS, December 2008 Article

R. K. Panda, "Sustainable marketing: Challenges and opportunities", Indian Journal of Marketing, vol.37, no.12, pp.91-103, Indian Journal of Marketing, December 2007 Article

Hide Publications (-)

Courses Taught

SM504 : Marketing Management {Theory}
SM507 : Marketing Management {Theory}
SM509 : Research Methodology {Theory}
SM512 : Technology and Innovation Management {Theory}
SM602 : Business Ethics and Corporate Governance {Theory}
SM606 : Strategic Management {Theory}
SM613 : Consumer Behaviour and Marketing Research {Theory}
SM614 : Customer Relationship Management {Theory}
SM615 : Product and Brand Management {Theory}
SM617 : Marketing Science and Predictive Analysis {Theory}
SM617 : Sales and Distribution Management {Theory}
SM618 : Industrial and Services Marketing {Theory}
SM6201 : Marketing Management {Theory}
SM621 : Consumer Behaviour and Marketing Research {Theory}
SM6211 : Consumer Behaviour and Marketing Research {Theory}
SM6212 : Sales and Distribution Management {Theory}
SM622 : Strategic Brand Management {Theory}
SM6221 : Strategic Brand Management {Theory}
SM6222 : Services Marketing {Theory}
SM623 : Retail Management {Theory}
SM6231 : Retail Management {Theory}
SM6241 : Industrial Marketing {Theory}
SM625 : Industrial Marketing {Theory}
SM628 : Sales and Distribution Management {Theory}
SM629 : Services Marketing {Theory}
SM6361 : Talent Management {Theory}
SM6412 : Operations Strategy {Theory}
SM6611 : Business Research Methodology {Theory}
SM711 : Marketing Strategy {Theory}
SM712 : Marketing Metrics and Models {Theory}
SM713 : Advanced Marketing Research {Theory}
SM7201 : Advanced Market Research {Theory}
SM518 : Management Games Laboratory {Practical}
SM608 : Project Laboratory {Practical}
SM609 : Language Laboratory {Practical}
SM610 : Marketing Laboratory {Practical}
SM610 : Project Laboratory {Practical}
SM611 : Marketing Laboratory {Practical}
SM6172 : Management Games Laboratory {Practical}
SM6272 : Marketing Laboratory {Practical}

Research Scholars

Ph.D. Students [15]

Managing Customer Perceived Service Quality in Private Healthcare Sector in India

Ramakoteswararao Kondasani

Enrolled: Jul 2012

Graduated : Dec 2016

Supervisor

Environmental Consciousness and Brand Equity: An Empirical Impact Assessment Study

Siddharth Misra

Enrolled: Jan 2014

Graduated : May 2019

Supervisor

Managing Behavioral Intentions of Management Graduate: A Study of North-East Indian Universities

Vivek Kumar Pathak

Enrolled:

Graduated :

Co-Supervisors

Consumers' Online Impulsive Buying Behaviour: Role of Trust, Shopping Orientation and Recommendations

Soma Patnaik

Enrolled: Jan 2015

Graduated : May 2020

Supervisor

Consumer Brand Engagement and Brand Loyalty: Catalyzing Effect of Brand Relationship Quality

Kishalay Adhikari

Enrolled: Jan 2015

Graduated : Dec 2021

Supervisor

Role of Destination Brand Engagement in Enhancing Tourist Satisfaction and Promoting Destination Advocacy

Navin Kumar

Enrolled: Jul 2017

Graduated : Feb 2023

Supervisor

Managing Customer Relationship Quality in Wellness Hotels and Resorts in India: A Netnography Approach

Dibya Nandan Mishra

Enrolled: Jul 2017

Graduated : Nov 2022

Supervisor

Entrepreneurship and Innovation Management

Swagatika Sahoo

Enrolled: Jan 2015

Continuing

Supervisor

Workplace Deviance and Millennials Innovative Work Behaviour: A study of Indian IT/ITES Sector

Biswajit Behera

Enrolled: Jul 2019

Continuing

Supervisor

Augmenting Patient Engagement for Favourable Behavioural Intention: Role of Service Experience and Perceived Service Quality

Shubham Senapati

Enrolled: Jan 2020

Continuing

Supervisor

Entrepreneurial Marketing and Business Performance of MSMEs in Odisha: Role of Entrepreneurial Education and Institutional Environment.

Chinmaya Kumar Sahu

Enrolled: Jul 2019

Continuing

Supervisor

OPERATIONS MANAGEMENT

Chillakuri Akshay Kumar

Enrolled: Sep 2020

Continuing

Co-Supervisor

Customer Participation Variation and Its Impact on Service Performance: The Moderating Role of Value Co-Creation

Soham Bardhan

Enrolled: Aug 2021

Continuing

Supervisor

Effect of Entrepreneurial Ecosystem on Firms’ Business Performance: Role of Dynamic Capability and Digital Transformations

Sagar Kumar Behera

Enrolled: Aug 2021

Continuing

Supervisor

Finance

Satpreet Kaur

Enrolled: Jan 2023

Continuing

Supervisor

Executive Ph.D. Students [9]

Augmenting Corporate Branding through Internal Marketing:The case of the Rourkela Steel Plant, SAIL

Atish Chandra Sarkar

Continuing

Supervisor

Investigating the Impact of Perceived CSR on Brand Equity and Corporate Reputation in Steel Industry

Ravi Banjare

Continuing

Supervisor

commerce

Stutee Shruti Mohanty

Continuing

Supervisor

Role of Technology Business Incubator in Promoting Start up Ecosystem: A review of Entrepreneurial Intent & Orientation

Nayanansu Mishra

Continuing

Supervisor

Operations Management

Anup Agarwal

Continuing

Co-Supervisor

Benchmarking Perceived Service Quality for Favourable Behavioural Intentions in Guest houses of CFTIs in India

Rajesh Beuria

Continuing

Supervisor

Work-Life Balance

Tapash Kumar Sethi

Continuing

Co-Supervisor

Effect of Entrepreneurial Motivation on Competency and Business Performance of Women owned Micro-enterprises in Odisha

Padmini Mahapatra

Continuing

Supervisor

HUMAN RESOURCE MANAGEMENT AND BUSINESS EXCELLENCE

Anubinda Mohanty

Continuing

Co-Supervisor

Dissertations

PG Dissertation

Aakankshya Priyadarsini (313SM1013), "Effect of Corporate Brand on Brand Loyalty" - MBA Supervisor 2014-15 Spring
Abhishek Prajapati (313SM1012), "Preferential modernization and source of financing of MSME's in Rourkela" - MBA Co-supervisor 2014-15 Spring
Akuthota Sankar Rao (313SM1016), "Service quality dimension impact on customer satisfaction in regional rural bank in Orissa" - MBA Supervisor 2014-15 Spring
Alok Kumar Naik (313SM1006), "EMPIRICAL STUDY ON PACKAGING FACTOR INFLUENCING CONSUMER BUYING DECISION IN CONFECTIONERY ITEM" - MBA Supervisor 2014-15 Spring
Girija Bhusan Prusty (313SM1014), "ANALYSIS OF POST MEREGER EFECTS OF MEREGERS & ACQUISITIONS IN INDIAN BANKING SECTOR" - MBA Co-supervisor 2014-15 Spring
Goutam Panigrahi (313SM1010), "An empirical study on marketing initiatives and service quality measures offered thus making a comprehensive economic impact with reference to Indian hospitals." - MBA Supervisor 2014-15 Spring
Jim Mahadev (313SM1003), "A Study on Service Quality of Hotel Industry in Rourkela" - MBA Co-supervisor 2014-15 Spring
Smruti Ranjan Mohanty (313SM1004), "AN EMPIRICAL STUDY ON ENTREPRENEURS’ INTERPERSONAL TRAITS AND ITS EFFECT ON BUSINESS PERFORMANCE OF SMES" - MBA Supervisor 2014-15 Spring
Abhisek Khandai (314SM1011), "IMPULSE BUYING BEHAVIOUR OF CUSTOMERS IN ONLINE SHOPPING" - MBA Supervisor 2015-16 Spring
Brijesh Bhushan Rath (314SM1021), "YOUNG CONSUMER’S ATTITUDE TOWARDS GREEN PURCHASING BEHAVIOUR – A STUDY ON GREEN MARKETING" - MBA Supervisor 2015-16 Spring
Jyoti Shankar Nath (314SM1014), "CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE: A STUDY IN THE INDIAN BANKING SECTOR" - MBA Supervisor 2015-16 Spring
Mukesh Kumar Singh (314SM1029), "Service Quality of small Public sector banks" - MBA Supervisor 2015-16 Spring
Niladri Sahu (314SM1024), "FACTORS DRIVING YOUNG CONSUMER RESTAURANT CHOICE: AN EXPLORATORY STUDY FROM INDIA" - MBA Supervisor 2015-16 Spring
Partha Sarathi Pradhan (314SM1020), "CONSUMER BEHAVIOUR & PERCEPTION ON HERBAL PRODUCTS" - MBA Supervisor 2015-16 Spring
Puja Tewari (314SM1032), "Effect of consumer reviews and ratings on online buying intentions: a case of cell phones" - MBA Supervisor 2015-16 Spring
Rosali Panigrahi (314SM1018), "IMPACT OF PERSONALITY ON ENTREPRENEURIAL INTENTIONS OF STUDENTS OF NIT ROURKELA" - MBA Co-supervisor 2015-16 Spring
Satya Swaroop Bhuyan (314SM1001), "EFFECT OF CORPORATE BRANDING AND EMOTIONAL ATTACHMENT ON BRAND LOYALTY" - MBA Co-supervisor 2015-16 Spring
Sidhant Nayak (314SM1015), "An Empirical Investigation of Key Antecedents of Customer Loyalty in Indian Telecom Sector" - MBA Supervisor 2015-16 Spring
Abhra Bandyopadhyay (315SM1003), "PATRONAGE BEHAVIOUR OF INDIAN CUSTOMERS ON SMALL RETAILERS" - MBA Supervisor 2016-17 Spring
Adyasha Chaini (315SM1007), "FACTORS DRIVING CONSUMER PREFERENCES FOR PATANJALI PRODUCTS" - MBA Supervisor 2016-17 Spring
Amlan Rajat Pati (315SM1019), "Effects of Green Marketing strategies on consumer purchase decision" - MBA Supervisor 2016-17 Spring
Chandana Patel (315SM1017), "ANTECEDENTS DRIVING BRAND CHOICE IN PACKAGED MILK PRODUCTS IN ODISHA" - MBA Supervisor 2016-17 Spring
Dev Kumar Shrivas (315SM1032), "INFLUENCE OF CHILDREN ON FAMILY PURCHASE DECISION MAKING PROCESS IN ROURKELA" - MBA Supervisor 2016-17 Spring
Jagan Kumar Pradhan (315SM1021), "IMPACT OF ONLINE REVIEWS AND RECOMMENDATIONS ON CONSUMERS’ ATTITUDE TOWARDS PRODUCT PURCHASE" - MBA Supervisor 2016-17 Spring
Mihir Sahu (315SM1026), "FACTORS AFFECTING IMPULSIVE PURCHASE BEHAVIOR IN YOUNG EARNERS: AN INDIAN PERSPECTIVE" - MBA Supervisor 2016-17 Spring
Minaketan Sahoo (315SM1035), "CUSTOMER CREATION TO CUSTOMER RETENTION:A CASE FOR VODAFONE" - MBA Supervisor 2016-17 Spring
Prabhu Kalyan Sahoo (315SM1025), "CUSTOMER LOYALTY IN TELECOM SECTOR IN ROURKELA CITY: THE ROLE OF SERVICE QUALITY" - MBA Supervisor 2016-17 Spring
Rashmi Rekha Behera (315SM1001), "CUSTOMER PERCEPTION TOWARDS EBANKING SERVICES PROVIDED BY PUBLIC SECTOR BANKS" - MBA Supervisor 2016-17 Spring
Romio Ranjan Mallick (315SM1010), "Factor Influencing Purchase Intention Of Smart Phone Among Teen Age Customer In Rourkela." - MBA Supervisor 2016-17 Spring
Saptarshi Sarkar (315SM1029), "Influence of Brand Advocacy on Brand Equity in online shopping: An Empirical study" - MBA Supervisor 2016-17 Spring
Satish Kumar Patel (315SM1018), "Factors influencing Word of Mouth behavior in Restaurant industry" - MBA Supervisor 2016-17 Spring
Subhashree Samantaray (315SM1028), "FACTORS AFFECTING CUSTOMER’S REVISIT INTENTION IN FAST FOOD INDUSTRY: EVIDENCE FROM ROURKELA" - MBA Supervisor 2016-17 Spring
Suraj Kumar Mishra (315SM1012), "Dimensions of service quality & satisfaction in healthcare(Private Hospitals)" - MBA Supervisor 2016-17 Spring
Tanmay Behera (315SM1004), "ANTECEDENTS EFFECTING CONSUMPTION EXPERIENCE OF CONSUMERS. A PERSPECTIVE FROM M-COMMERCE SITES." - MBA Supervisor 2016-17 Spring
Anil Kumar Behura (316SM1005), "CREDIT APPRAISAL ANALYSIS: A CASE STUDY ON CANARA BANK WITH REFERENCE TO PRIORITY SECTOR" - MBA Co-supervisor 2017-18 Spring
Ankita Jena (316SM1015), "A DISSERTATION REPORT ON “PRIORITISATION OF FACTORS INFLUENCING EMPLOYEES RETENTION: A CASE ON BANKING SECTOR OF ODISHA" - MBA Co-supervisor 2017-18 Spring
Ankita Mohanty (316SM1019), "IMPACT OF PERFORMANCE MANAGEMENT SYSTEM ON EMPLOYEE PERFORMANCE: A STUDY ON ROURKELA STEEL PLANT" - MBA Co-supervisor 2017-18 Spring
Anurag Bodhak (316SM1008), "ACCOUNTING BASED MEASURES OF FIRM PERFORMANCE: A STUDY ON INDIAN AUTOMOBILE INDUSTRY" - MBA Co-supervisor 2017-18 Spring
Ashis Kumar Sarangi (316SM1034), "The Impact of customer satisfaction on word of mouth intention in smartphone category" - MBA Supervisor 2017-18 Spring
Ashutosh Swain (316SM1037), "COMPARATIVE ANALYSIS ON SERVICE QUALITY OF PUBLIC AND PRIVATE SECTOR BANKS ATMs AND ITS IMPACT ON CUSTOMER SATISFACTION" - MBA Supervisor 2017-18 Spring
Avanish Tiwari (316SM1040), "Impact of Consumer Knowledge and Values on Consumer Intention To Buy Organic Personal Care Products" - MBA Supervisor 2017-18 Spring
Avinav Bardalai (316SM1003), "SYSTEMATIC INVESTMENT PLANNING IN MUTUAL FUND (AN EASY WAY OF INVESTING FOR BETTER RETURN AT LOW RISK)" - MBA Co-supervisor 2017-18 Spring
Bibhuti Bhusan Panda (316SM1025), "A STUDY ON THE A STUDY ON THE BRAND AWARENESS AND BRAND LOYALITY TOWARDS TAXI SERVICES: OLA AND BRAND LOYALITY TOWARDS TAXI SERVICES: OLA" - MBA Supervisor 2017-18 Spring
Deepak Kumar Kushwaha (316SM1017), "The Impact of Online reviews on intention to buy smartphone online" - MBA Supervisor 2017-18 Spring
Dipankar Dash (316SM1012), "PRECEDENCE OF ECO-TOURISM SERVICE QUALITY DIMENSION AS PERCEIVED BY TOURIST IN ODISHA STATE" - MBA Supervisor 2017-18 Spring
Lokesh Patel (316SM1028), "IMPACT OF CONSUMER PRE LAUNCH AWARENESS AND PREFERENCE ON PERFORMANCE OF MOVIES" - MBA Supervisor 2017-18 Spring
Navneet Das (316SM1010), "INDEX OF FINANCIAL INCLUSION–A MEASURE OF FINANCIAL SECTOR INCLUSIVENESS IN ODISHA" - MBA Co-supervisor 2017-18 Spring
Neha Thakur (316SM1039), "Effectiveness of compensation and benefits on employee's performance in Passport Office India" - MBA Co-supervisor 2017-18 Spring
Pranjali Singh (316SM1001), "The impact of training and development on employee performance" - MBA Co-supervisor 2017-18 Spring
Pratik Sejpal (316SM1035), "Factors affecting word of mouth behaviour in restaurant industry" - MBA Supervisor 2017-18 Spring
Pravash Kumar Jena (316SM1016), "Impact of Creativity & Innovation Capability of Employees on Organisation Performance- A Case Study On O.H.P.C" - MBA Co-supervisor 2017-18 Spring
Pritish Mohanty (316SM1020), "FACTORS AFFECTING IMPULSIVE PURCHASE BEHAVIOR IN YOUNG EARNERS: AN INDIAN PROSPECTIVE" - MBA Supervisor 2017-18 Spring
Rahil Mohammad (316SM1018), "IMPACT OF FACTORS AFFECTING THE CHOICE OF SELECTION OF DESTINATION IN MEDICAL TOURISM" - MBA Supervisor 2017-18 Spring
Ram Prasad Swain (316SM1038), "A STUDY ON RELATIONSHIP BETWEEN RISK AND RETURN ANALYSIS OF SELECTED STOCKS ON NSE" - MBA Co-supervisor 2017-18 Spring
Sai Prakash Sahu (316SM1032), "ANALYSIS OF THE CUSTOMER PREFERENCE AND SATISFACTION LEVEL TOWARDS LANDLINE SERVICES PROVIDED BY BSNL" - MBA Supervisor 2017-18 Spring
Sambit Biswal (316SM1007), "EVALUATION OF INDIAN BANKING SECTOR: A CAMEL APPROACH" - MBA Co-supervisor 2017-18 Spring
Sambit Prakash Ojha (316SM1022), "A STUDY ON CUSTOMER SATISFACTION ABOUT THE RETURN POLICY OF E-COMMERCE SITES WITH SPECIAL REFERENCE TO APPAREL PRODUCTS" - MBA Supervisor 2017-18 Spring
Sandeep Kumar (316SM1002), "Impact of consumer buying behaviour of Real Estate for Residential purpose" - MBA Supervisor 2017-18 Spring
Sandeepan Deb (316SM1013), "Impact of vehicular attributes, consumer involvement and demographics characteristics on purchase intention of automobiles" - MBA Supervisor 2017-18 Spring
Satish Sahu (316SM1033), "CONSUMER PERCEPTION TOWARD AIRLINE SERVICE IN THREE TIER CITIES" - MBA Supervisor 2017-18 Spring
Satyabrata Das (316SM1011), "INFLUENCE OF VIRTUAL DRESSING MEDIA ON THE BUYING INTENTION OF A CUSTOMER" - MBA Supervisor 2017-18 Spring
Satyabrata Barik (316SM1004), "Identification and Evaluation of Risk in Vegetable Sector in India" - MBA Supervisor 2017-18 Spring
Sidharth Panda (316SM1026), "ROLE OF TRADE UNIONS IN MANAGING EMPLOYEE RELATIONS: A STUDY ON ROURKELA STEEL PLANT" - MBA Co-supervisor 2017-18 Spring
Soumya Ranjan Pattnaik (316SM1029), "Impact of Talent Management Process on Organizational Performance in Information Technology Enabled Services - Sector" - MBA Co-supervisor 2017-18 Spring
Sunil Nandi (316SM1021), "IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON ONLINE RETAIL" - MBA Supervisor 2017-18 Spring
Surya Chandra Prakash (316SM1030), "WORK LIFE BALANCE OF NURSES - A STUDY ON HEALTHCARE SECTOR IN ROURKELA" - MBA Co-supervisor 2017-18 Spring
Surya Prakash Rout (316SM1031), "Development and Retention of Generation Y Employees- A Study on Manufacturing Sector" - MBA Co-supervisor 2017-18 Spring
Sushree Shweta Panda (316SM1027), "Portfolio Analysis & It's Effect on Investment Decisions" - MBA Co-supervisor 2017-18 Spring
Twinkle Ojha (316SM1023), "Impact of workplace bullying in attrition rate of employees" - MBA Co-supervisor 2017-18 Spring
Abhishek Mazumdar (317SM1014), "CUSTOMERS PERCEPTION AND SATISFACTION TOWARDS MOBILE NUMBER PORTABILITY" - MBA Supervisor 2018-19 Spring
Akash Upadhyay (317SM1032), "A Study on Brand Loyalty of Indian Smokers with respect to Certain Factors" - MBA Supervisor 2018-19 Spring
Amrit Kumar Pradhan (317SM1023), "A Study on Mobile Phone usage among Young Adults in Rourkela - BRAND LOYALTY AND SWITCHING" - MBA Supervisor 2018-19 Spring
Nirman Prakash Bisoyi (317SM1006), "Green Marketing and Its Impact on consumer behaviour with reference to consumer durables" - MBA Supervisor 2018-19 Spring
Rakesh Kumar Beuria (317SM1005), "Determinants and preference of milk and milk products in odisha" - MBA Supervisor 2018-19 Spring
Subhashish Acharya (317SM1003), "Determinants of Customer Satisfaction and Consumer Spending in Indian E-commerce retailing." - MBA Supervisor 2018-19 Spring
Abhishek Jha (318SM1010), "Prioritization of the Green Supply Chain Drivers in Indian Cement Industry." - MBA Supervisor 2019-20 Spring
Asmita Panda (318SM1020), "Customer satisfaction in hotel industry" - MBA Supervisor 2019-20 Spring
Lingraj Meher (318SM1016), "Consumer satisfaction with nutritional labels on energy drinks and repurchase intention" - MBA Supervisor 2019-20 Spring
Rohit Kumar Singh (318SM1026), "Healthcare Service Quality, Patient Satisfaction and Loyalty: An Investigation in context of public Healthcare Systems" - MBA Supervisor 2019-20 Spring
Soumeet Dash (318SM1007), "Revenue model of startup media" - MBA Supervisor 2019-20 Spring
Soumendra Kumar Mishra (318SM1018), "A study of the Impact of green packaging on consumer purchasing patterns and decision making in eastern India" - MBA Supervisor 2019-20 Spring
Bhruguraj Acharya (319SM1002), "Startup Funding During Covid-19 Pandemic in India: An Impact Assessment Study" - MBA Supervisor 2020-21 Spring
Eshani Sinha (320SM1021), "A study of the factors for Gen Z's inclination towards OTT platforms" - MBA Supervisor 2021-22 Spring
Lalatendu Kesari Mohanty (320SM1010), "Impact of User Motivation on transition from Traditional Print to Virtual Newspaper: Indian Reader Context" - MBA Supervisor 2021-22 Spring
Belal Ahamad (321SM1002), "Consumer Perceptions and Purchase Intention of Electric TwoWheelers (E2W) in India" - MBA Supervisor 2022-23 Spring
Kehkashan Bedi (321SM1005), "Factors affecting choice of OTT platforms in india" - MBA Supervisor 2022-23 Spring
Sanjib Mishra (321SM1023), "Demystifying the link between consumer experiential quality and loyalty in healthcare services: A case study of JP Hospital" - MBA Supervisor 2022-23 Spring
Saurav Mohapatra (321SM1024), "Restaurants in Rourkela: Factors Affecting Young Consumer Choice" - MBA Supervisor 2022-23 Spring

Awards and Honours

Awarded the Best Research Paper in International Conference on Business Analytics and Intelligence (ICBAI 2018) at IISc Bangalore for the paper "Understanding Customer Experiences in Indian Railways: Implementation of Machine Learning based Sentiment Analysis"., 2018
Awarded the Best Research Paper in IIM Indore-NASMEI Summer Marketing Conference 2017 for the paper "Users’ Information Privacy Concerns and Privacy Protection Behaviours in Social Networks: Evidence from India., 2017
Invited by the office of President of India on the Festival of Innovation, 2016 at Rashtrapati Bhavan, New Delhi to showcase institutional innovations and their outcome., 2016
Recipient of Academy of Marketing Science (AMS), Young Researcher Award Travel Grant to attend the AMS Annual Conference in New Orleans, USA., 2012
Recipient of National Merit Scholarship, Govt. of India during undergraduate studies., 2002

Memberships / Fellowships

AMS, EMAC, IEDRC, ISAM, AIMS, 2023
IEEE, 2021

Academic Identity

Orcid Id

Scopus Id

Researcher Id

Google Scholar Id

Rajeev Kumar Panda

48

Publications

11

Sponsored Projects

1

Consultancy Projects

24

Doctoral Students

4

Continuing Education

88

PG Dissertation

Personal Information

Prof. Rajeev Kumar Panda

Education Qualification

Experience

Expertise Information

Research Group

Areas of Interest

Projects

Continuing Education

Publications

15

Google Scholar h-index

16

Google Scholar i10-index

15

Scopus h-index

Total Publications: 48

Courses Taught

Research Scholars

Ph.D. Students [15]

Executive Ph.D. Students [9]

Dissertations

PG Dissertation

Awards and Honours

Awards and Honours

Memberships / Fellowships